Social Media Consultation

Social Media Consultation: Starbucks in Action

Starbucks was founded in the early 70's, so before their main clientele was adults, but now since younger people (teenagers) are drinking more coffee they have found new ways to get their products out to them. They use social media sites like twitter, Facebook, Instagram, and YouTube to advertise their vast production of services. On twitter they have about 6.86 million followers. They frequently post new products and limited time deals on certain things. They start trends that relate to their products, for example now that winter is here they begin to sell their favorite winter product. The limited time pumpkin spice late. They post tons of things saying "ITS BACK, get it while its hot". It doesn't take long before people begin to upload post and pictures with the #pumpkin spice. Same thing happens on Instagram where they upload celebrities and or athletes enjoying their products. On Facebook tons of people click "like" on coffee then tons of things on Starbucks begin to come up, advertising their extensive supply on coffee. They use YouTube to showcase new products through funny and relatable situations that coffee drinkers come across and or overcome by drinking their coffee. These situations are retable to younger people since now in 2014 is their biggest clientele. They also post a lot of random things that isn't really relevant to their product but relevant/important to their customers. For example they would post things about supporting the army and or supporting the fight against cancer.They do this to attract their customers to their company as a whole. Starbucks shows their support in a lot of other things that the people seem to stand behind. This makes them more likable as a company, this in turn makes people want to buy more of their coffee. They will continue to do this because it works and it has a lot of people’s attention. Since people are visiting these sites on a daily bases it’s near impossible to ignore Starbucks. Now that every time you are craving coffee you will be driving to the nearest Starbucks thirsty for caffeine.

Social Resume Assignment- Sajid Ali

http://sajidali12011.weebly.com/

Group Progress Report 2

Group Progress report 2

What role is each group member assigned to in the group?

Tajmina Aakhi

Tajmina is responsible for the introduction of this whole presentation. She is going to be announcing exactly what we are all going to talk about throughout the entire discussion. She is also responsible for the interactive video that will support the statements made by the group members.

Sajid Ali:

 So after discussing with the group we decided to switch the responsibilities of the individuals in the group therefore, Tajmina has decided to introduce the topic while Sajid will try to find whether or not online education is actually beneficial  depending on the research.

Hamza Malik Tariq:

He is responsible for the pros, and cons of online education. He will try to find what may be beneficial for people who are interested in online education. On the other hand, how online education could be a setback and may not help an individual at all when he/she finally decides to learn in a classroom.

Specific research:

Many people have tried to go through online education to get their degree but we want to find out if they have been successful in actually getting that degree. Some questions in mind are the level of difficulty compared to what a person learns in school and if the intellect one receives from actually having a face to face interaction and what somebody learns just by reading online. Our motive is to research and find as much information as we can which is true about the topic and not out dated or false. It's very important for people to understand if online education is right for them and if the level of education is as great as what one gets to learn in class. We will also talk to people who have taken their education online and hear how it has benefited them or effected them after they have transitioned into a real classroom environment.

Sources:

We will try to find information online from sources like UHD libraries and Hcc database including other online websites. Also we will look for books which have a connection with the topic at hand which is online education. Newspapers/Magazines which almost always have data regarding online education.